About the Label
The Label.A record shop that cares.
Generales ENT is an independent label, studio, and community — built to release records we actually believe in. We work with a small roster, press thoughtful catalogues, and back every release with the time it takes to matter.
The Story
Generales started in a Brooklyn basement in 2024 with one decision: release records we'd buy ourselves. We grew out of a studio that had been working with the artists we eventually signed — the label was the formal shape of a conversation that had already been happening for years.
We care about pressing. We care about liner notes. We care about the difference a record shop makes when it picks up your catalogue. Every release is run like a pressing — not a drop, not a rollout. Small, considered, and built to stay on the shelf.
House Rules
Records, not drops.
We make objects. Vinyl, cassette, liner notes, hand-numbered sleeves. Streams are how people find us; pressings are how they keep us.
Small roster, long runway.
Two artists. Three pressings a year. We’d rather do the work than the volume.
No filler, no formulas.
A record is done when it’s done. Campaigns are shaped around the work, not the other way around.
The Team
Fifteen years in the studio, ten years booking rooms. Signs the records.
Visuals, sleeves, video capture. Runs the campaign from cover to press.
ISRC, mastering, distribution. Makes sure the records reach the shops.
Catalogue admin, sync placements, writer services.
Pressing plants, fulfillment, shipping, inventory. The back room runs because of him.
Timeline
Basement sessions.
The studio starts recording the sessions that would become Gen-001.
The label forms.
Generales ENT incorporates. First artist signs.
Gen-001 · Midnight Pressing.
First vinyl pressing ships. 500 hand-numbered copies.
Cityline Sessions on air.
Weekly live capture on YouTube and Friday radio.
Tone Sanchez joins the roster.
Second signed artist. Gen-002 in production.